Terms
Valuation and Earnings terms
- EBITDA
- EBITDA is earnings before interest, taxes, depreciation, and amortization. It strips out financing and accounting choices so a buyer can see what the business actually earns from running its operations. For most owner-led companies it's the number a buyer starts with when they think about value.
- SDE (Seller's Discretionary Earnings)
- SDE is what the business earns once you add the owner's salary and personal perks back into profit. It answers a simple question a buyer cares about, which is how much money a single working owner takes home from this business in a year. It's the standard earnings measure on smaller owner-operated companies.
- EBITDA Add-Backs
- Add-backs are one-time or personal expenses that get added back to profit because they don't reflect the true cost of running the business. Common examples are the owner's above-market pay, a personal vehicle, or a legal bill that won't happen again. Legitimate add-backs raise the earnings a buyer values, but a buyer's accountant will challenge anything that looks like a normal operating cost dressed up as a one-off.
- Valuation Multiple
- A valuation multiple is the figure a buyer applies to your earnings to estimate what the business is worth, such as a multiple of EBITDA or SDE. Bigger, less owner-dependent, faster-growing businesses tend to earn higher multiples. The exact range depends on your industry, size, and how the business actually runs without you.
- Enterprise Value
- Enterprise value is the total value of the business itself, before adjusting for cash in the bank and debt owed. It's the figure buyers use to compare companies on equal footing. What you actually walk away with comes after subtracting debt and settling working capital, so enterprise value is the starting point, not the check.
- TTM (Trailing Twelve Months)
- TTM means the most recent twelve months of actual results, no matter where that falls in the calendar. Buyers prefer it because it shows how the business is performing right now rather than relying on an old fiscal year. When someone asks for your TTM revenue or earnings, they want the freshest real picture.
- SDE vs EBITDA
- SDE adds the owner's salary and perks back into profit and fits smaller businesses run by a single working owner, while EBITDA assumes you'd hire a manager to replace the owner and fits larger companies. As a business grows past the point where one owner does everything, buyers shift from valuing it on SDE to valuing it on EBITDA. Knowing which one applies to you keeps a valuation conversation honest from the start.
- Recast Financials
- Recasting financials means restating your books to show what the business truly earns, by adjusting for owner pay, personal expenses, and one-time items. It gives a buyer a clear view of normal, ongoing profit rather than a tax-minimized picture. Honest, well-supported recasting helps a buyer see the real earning power behind the business.
- Transaction Multiple
- A transaction multiple is the actual multiple paid in a completed deal, used as a reference point for what similar businesses really sell for. Buyers and advisors look at recent transaction multiples in your industry to ground a valuation in evidence rather than opinion. Real closed deals carry more weight than asking prices, which is why these comparisons matter.
