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Why the Valuation Number You Found Online Is Probably Wrong

Most valuation data referenced in lower middle market deals comes from the wrong transactions. Here is why it matters and where to find better data.

6 min readApril 9, 2026SilverShore Partners

When buyers or sellers look up valuation multiples for a service business, they almost always find data from the wrong transactions. Public company multiples. Strategic acquisition data. Large PE deals. None of this reflects what actually happens when a $3M EBITDA service business changes hands in an off-market transaction.

The gap between published valuation data and actual lower middle market transaction data is significant. Using the wrong benchmarks leads to mispriced deals on both sides.

Why Published Data Does Not Apply

Public company data reflects liquidity premiums, scale, and market dynamics that do not exist in private lower middle market transactions. Strategic acquisition data reflects synergy value that a financial buyer cannot pay. Broker-reported data is typically from marketed deals where seller-side representation inflated the process.

Off-market transactions between financial buyers and owner-operators in the $1M to $25M EBITDA range operate in a different market with different dynamics. The multiples are different. The deal structures are different. The variables that drive value are different.

What Actually Drives Multiples in This Market

In off-market lower middle market transactions, multiples are primarily driven by owner dependency, revenue predictability, customer concentration, EBITDA quality, and management depth. A business with recurring revenue and low owner dependency commands meaningfully higher multiples than a comparable business without those characteristics.

Understanding which variables drive the multiple in your specific deal context is more valuable than knowing the average multiple. The average obscures the distribution that actually matters.

Using Real Transaction Data

Reliable valuation benchmarking requires data from comparable transactions: similar size, similar sector, similar deal structure, similar buyer profile. This data is not available from public sources. It requires access to actual off-market transaction records.

When you are anchoring a valuation conversation with real data rather than published benchmarks, you negotiate from a fundamentally stronger position.

A Reference Point Grounded in Real Transactions

The SilverShore Off-Market Valuation Multiples Database contains real transaction data from verified off-market deals in the lower middle market. Not public company data. Not strategic acquisitions. Actual transactions in the size range and sector profile that matter for most buyers and sellers in this market.

Access it before your next valuation conversation. Having real transaction data as your reference point changes the nature of the conversation and gives you a foundation that generic multiple guides cannot provide.

Free Database for Buyers

SilverShore Off-Market Valuation Multiples Database

Real transaction data from verified off-market deals in the lower middle market. Not public company data, not strategic acquisitions. Actual transaction multiples for the size range and sectors that matter.

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