Fit
Compare the right market
Keep the reference set close to size, sector, buyer type, and deal structure.
Valuation data
A lower middle market valuation reference for buyers, owners, and operators who need better context than public-company multiples or generic broker claims.
Covers 50+ lower middle market niches and focuses on the operating variables that actually change valuation conversations.

Valuation context
The valuation reference gives lower middle market conversations a cleaner starting point when public-company data, strategic-buyer premiums, broad averages, and disconnected analysis can mislead both sides.
Fit
Keep the reference set close to size, sector, buyer type, and deal structure.
Drivers
Owner dependency, revenue quality, concentration, and management depth usually matter more than a headline multiple.
Use
Use the data to frame a conversation, not to force a flattering number.
How to use it
Each section should help you decide what to prepare, what to ask, what to stop, or what to route next.
Process
Name the sector, size, buyer type, and transaction context before reading the range.
Process
Compare the business against the value drivers that explain the range.
Process
Use the reference in valuation, LOI, and offer discussions.
Process
Pair the benchmark with diligence findings and business-specific proof.
Resource spec
The point is not more material. The point is a cleaner decision.
Contents
01
Use it to understand where a buyer may anchor and why.
02
Use it to pressure-test whether the value case fits the market.
03
Use it to frame ranges without overclaiming precision.
Use rule
A valuation reference is useful when it makes the assumptions visible, not when it pretends the average is the answer.
Related resources
Move to the adjacent resource when the question changes from preparation to diligence, valuation, or operating context.
Ready to move
We will help you separate a useful range from a flattering number.